Google Ads Management
Show up at the top of Google when customers search for your services, with every call tracked.
Woman-Owned
10+ Years Experience
No Long-Term Contracts
More leads / Stronger brands / Better websites
Full-Service Digital Marketing for Home Service & Local Businesses
Get a senior marketing partner, not another payroll expense. We run your Google Ads, local SEO, reviews, website and follow-up as one omnichannel plan, for far less than hiring a marketing manager or a big-retainer agency.
Free and no obligation. We'll show you where your next customers will come from.
- 10+ YearsMarketing & advertising experience
- Former Service-Business OwnerWe've run one ourselves
- Woman-OwnedFounder-led agency
- NationwideLocal businesses across the U.S.
Sound familiar?
Too Big to Do It Yourself. Too Small for a Marketing Department.
You're great at the work. But marketing keeps landing on your plate between jobs, estimates and payroll.
- Leads come in waves, and you never know which marketing is working.
- You've paid an agency before and never saw a clear report.
- Your ads, reviews and website don't work together.
- Missed calls and old estimates never get followed up.
RKL Marketing Agency becomes your outsourced marketing department: strategy, execution and reporting, handled by someone who has sat in the owner's chair.
"We started RKL because we've been where you are. Running a service business taught us that marketing only matters if it books jobs. Ten years in marketing and advertising taught us how to make that happen."
10+years experience
1point of contact
0long-term contracts
Hire, retain or partner?
A Marketing Partner for Less Than a Marketing Hire
Most small businesses have two options: put a marketing manager on payroll, or sign a long contract with a big agency. There's a better way.
In-House Marketing Manager
$55K–$85K+ salary, plus benefits, taxes & software
- One person, one skill set
- Recruiting, training and turnover
- Still needs tools and ad expertise
- Hard to justify for a small team
Big Retainer Agency
$3K–$10K+ per month, often with 6–12 month contracts
- Handed off to junior account managers
- Cookie-cutter packages
- Locked into long contracts
- Reports full of vanity metrics
The partnership model
RKL Marketing Agency
A plan sized to your goals, quoted on a free consultation
- Senior strategist with 10+ years of experience
- Every channel under one roof
- Month to month, no long-term contracts
- You own your accounts, website and data
- Reporting on calls, leads and booked jobs
Cost ranges are typical U.S. estimates and vary by market and scope.
Omnichannel digital marketing
Full-Service Digital Marketing Management
Choose one service or let us run it all. Everything is built to work together, so every channel leads to more calls and booked jobs.
Lead Generation
Local SEO & Google Business Profile
A verified, fully optimized profile that ranks in the Google map pack across your service area.
AI Search Optimization (AEO)
Get recommended when customers ask ChatGPT, Google AI Overviews and Perplexity who to hire.
Brand Awareness
Geofencing & Display Ads
Put your brand on phones in the exact neighborhoods and locations you choose.
Facebook & Instagram Ads
Local social campaigns that keep you top of mind between searches.
Reviews & Reputation Management
Automated review requests after every job, so your rating and ranking keep climbing.
Website Builds
Website Design & Development
Fast, mobile-first websites built to rank locally and turn visitors into calls.
High-Converting Landing Pages
Focused pages for one offer or one service, built to turn ad clicks into leads.
Website Refresh
Keep your domain and content, and get a faster, modern site that converts.
Follow-Up & Retention
Email & SMS Marketing Automation
Missed-call text back, lead follow-up and reminders, so no lead slips through the cracks.
Customer Journey & Retention
Turn one-time customers into repeat customers and referrers.
Free Marketing Audit
A no-cost review of your online presence, with clear priorities.
Who we serve
Marketing for Home Service Companies
We focus on the trades and home service businesses that keep communities running, and we also help other small local businesses across the United States.
Why RKL
Why Business Owners Choose RKL Over Big Agencies
Built by a service-business owner
We've run a service business ourselves, so we know what a missed call, a slow season or a bad review really costs.
10+ years in marketing & advertising
Senior experience across paid ads, local SEO, brand and websites, applied directly to your account.
One partner, every channel
Ads, SEO, reviews, website and follow-up run as one plan, instead of five vendors who never talk to each other.
You own everything
Your ad accounts, website, Google Business Profile and data stay in your name. Always.
Reporting you can understand
Calls, leads, booked jobs and cost per lead, explained in plain English every month.
Woman-owned & founder-led
A woman-owned agency where you work directly with the founder, not a rotating cast of account managers.
How it works
From Free Consultation to Booked Jobs
Free consultation
We learn your business, goals and market, and review how you show up online today.
Your custom plan
A clear recommendation and transparent quote built around your goals and budget.
Build & launch
We set up and connect every channel, from ads and profiles to tracking and follow-up.
Report & improve
Monthly reporting on calls, leads and booked jobs, with ongoing optimization.
FAQ
Small Business Marketing Questions, Answered
What does a full-service digital marketing agency do for a small business?
It plans, launches and manages all of your online marketing in one place: search ads, Google Business Profile, local SEO, reviews, social ads, your website and email or text follow-up. Instead of juggling several vendors, you get one partner who is accountable for results.
Should I hire a marketing manager or outsource my marketing?
If a full-time salary plus benefits is hard to justify, outsourcing usually gets you more expertise for less money. An agency partner brings experience across ads, SEO, websites and automation, while an in-house hire is one person who still needs tools, training and ad budget.
How much should a small business spend on marketing?
A common guideline is 5 to 10 percent of revenue, with more during growth pushes or new-market launches. The right budget depends on your average job value, close rate and capacity, which we work through together on your free consultation.
What is omnichannel marketing for a local business?
Omnichannel marketing means your ads, Google Business Profile, reviews, website, social media and follow-up all work together as one system. A customer might see your ad, read your reviews and get a text reminder, and every step should feel consistent and lead to a booked job.
What is AEO, and does my business need it?
AEO, or answer engine optimization, helps your business show up in AI-generated answers from tools like Google AI Overviews, ChatGPT and Perplexity. It builds on local SEO with clear answers, structured data and consistent business information, and it is quickly becoming as important as ranking on Google.
How is RKL Marketing Agency different from big marketing agencies?
You work directly with a senior strategist who has more than 10 years of marketing and advertising experience and has run a service business. There are no long-term contracts, you own your accounts and data, and your plan is built around your goals instead of a preset package.
Does RKL Marketing Agency require a long-term contract?
No. We work month to month, so you stay because the results are there, not because you're locked in.
What happens on the free consultation?
We learn about your business, goals and current marketing, look at how you show up online against local competitors, and recommend where to focus first. You leave with honest advice and a clear quote, with no pressure to sign.
Do you only work with home service businesses?
Home services are our focus, but we work with small local businesses of all kinds across the United States. If you serve customers in a local area, we can likely help.
Free consultation
Book Your Free Marketing Consultation
Skip the price sheet. Tell us about your business and we'll show you where your next customers will come from, and what it would take to reach them.
- A review of how you show up on Google, Maps and AI search
- A look at what your top local competitors are doing
- Honest recommendations on where to focus first
- A clear, transparent quote, only if we're a good fit
Why a consultation instead of a price list?
Because the right plan depends on your market, your goals and your capacity, not a one-size-fits-all package. Every plan starts with a free conversation. No contracts, no pressure.